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美國商業雜誌《Fast Company》最新一期調查2016最具創新企業代表。

他們的競爭優勢在哪?將面對什麼挑戰?在進入本文之前,請先想想以下單字怎麼說:

(A) 高規格的帳

(B) 障礙

(C) 爆紅 

● Top 10 Taco Bell

Competitive Advantage:This American fast food chain has 1) tapped into mobile apps to improve its service from order to pickup.

Next Challenge: Expanding international locations.

● 第10名Taco Bell

競爭力:這家美國墨西哥風味速食連鎖店利用手機app引領另類點餐潮流

下一挑戰:增加全球分店數量

● Top 9 Black Lives Matter

Competitive Advantage:Black Lives Matter campaigns for treating African Americans with humanity, having a network across more than 30 chapters worldwide. It's a great force with impact seen at national level.

Next Challenge:State violence. Public lack of understanding of the mission behind the movement.

● 第9名Back Lives Matter

競爭力:平權團體「黑人的命也是命」爭取非裔美國人的人權,現已擁有全球超過30個分部的運動人士網絡,是足以影響國家的勢力。

下一挑戰:公眾不理解平權運動的使命,是一種國家暴力。

● Top 8 Alphabet

Competitive Advantage:Alphabet's algorithm capability is unrivalled, and it sells the most affordable VR product on the market with Cardboard ($25).

Next Challenge:European antitrust challenges.

● 第8名Alphabet

競爭力:Google母集團Alphabet的運算能力幾乎無人能敵,它的虛擬實境裝置”Cardboard”(紙板)是市面上價格最實惠的(25美元)。

下一挑戰:歐洲的反壟斷聲浪。

● Top 7 Apple

Competitive Advantage:Apple is influencing consumer technology on a global scale, growing an entertainment business (Apple TV and Apple Music) and breaking into the auto and health care industries.

Next Challenge:Topping its own success.

● 第7名Apple

競爭力:影響全球消費科技,除娛樂事業外,也涉足汽車和醫療。

下一挑戰:研發超越既有成就的產品。

● Top 6 Amazon

Competitive Advantage:Its Amazon Web Services arm is now a multi-billion-dollar provider of cloud-based services for business customers. Amazon will never stop expanding into new businesses.

Next Challenge:Developing unmanned vehicles to deliver packages.

● 第6名Amazon

競爭力:價值數十億美元雲端服務的供應商,且將持續擴展、嘗試不同面向的事業。

下一挑戰:無人機運送服務

● Top 5 Netflix

Competitive advantage:Netflix has 2) beefed up its original content like House of Cards. It is investing in (A) high-profile films with big names, 3) catering to niches with different genres.

Next challenge:Overcoming obstacles in growing global footprint, such as broadband limitations and varying local regulations.

● 第5名Netflix

競爭力:增加原創內容如紙牌屋,投資大咖出演的高規格電影,瞄準各種不同愛好的小眾市場。

下一挑戰:擴張全球版圖中,需解決當地頻寬限制和相關規定。

● Top 4 Uber

Competitive Advantage:Being ranked the most valuable startup at more than $50 billion in 2015. Locking in deals to monetize the huge, untapped data trove on its users.

Next Challenge:Heavy competition and regulatory (B) hurdles.

● 第4名Uber

競爭力:身價超過500億的Uber是2015市值最高的新創企業,擅用龐大的第一手使用者資料營利。

下一挑戰:與計程車業者的激烈競爭和法規的阻礙。

● Top 3 CVS Health

Competitive Advantage:With nearly 10,000 stores in its network, CVS has launched one-stop health shop, combining pharmacy services, retail, and in-store clinics. Its own Digital Innovation Lab aims at creating smart devices to improve health care.

Next Challenge:Saw a dip in sales in 2015 because it dropped tobacco products and added low-margin generic drugs.

● 第3名CVS Health

競爭力:美國近萬家分店的知名藥妝品牌,一店結合藥品、販售、診所看診功能,自家數字化創新實驗室研發醫療智慧產品,賦予衛生保建新面貌。

下一挑戰:停賣菸品和使用低利潤藥品導致2015銷售額下滑。

● Top 2 Facebook

Competitive Advantage:Facebook has ballooned to include more than a billion daily active users. It is even venturing into AI and VR.

Next Challenge:High market penetration.

● 第2名Facebook

競爭力:有超過10億的活躍用戶,投入人工智能和虛擬實境的技術研發

下一挑戰:Facebook的市場滲透率早已相當高了。

● Top 1 BuzzFeed

Competitive Advantage:It has the ability to have posts (C) go viral. Now with a massive reader base, it's building its own world-class news organization.

Next Challenge:Continuing to evolve at scale

● 第1名BuzzFeed

競爭力:擅長病毒式傳播,擁有廣大讀者群,目標建立世界級新聞團隊

下一挑戰:持續擴大規模。

口語詞彙:

1. tap into sth. 利用(為好的結果)

The company tapped into technology to help grow giant fruits.

那家公司利用科技幫助種植巨型水果

2. beef up sth. /sb. 加強,改進

Banks want beef up their online security to protect them from cyber attacks.

銀行想加強他們的網路安全性以防網路攻擊

3. cater to sth./sb. 迎合;滿足需要

It's difficult to cater to all tastes. 要迎合全部人是很難的

● 還有太多英文說不出口?脫胎換骨的一對一:http://goo.gl/5eIOmf

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